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From Thursday afternoon session by Julian Jackson of closerlook, inc. | Return to conference review |

 

This worksheet was used in planning a "petstore" site similar to the leaders out there today.

Check the sites to find unique features--that is the secret to setting your site apart from the others!

AllPets PETsMART.com Pets.com Petopia.com AcmePet

Overall Business Strategy Specific Business Goals What Visual Experiences Will Make the Bridge Desired Audience Reaction Audience(s) Profile
Data Mining
Sell products
Differentiate
Get info from visitors
Sell products
Develop mind/share and repeat customers
Feel "at home" - match colors/look with other things the audience trusts

Easy navigation to the product

  • Buy function is front and center
Unique, positive look
(IMPACT)
Give information
Buy products
Identify with site/
positive associations

Middle America

Into "CUTE"

Very Personal

  • photo albums
  • mementos

Practical